STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI KABUPATEN GUNUNGKIDUL

Evi Nilawati, EN (2022) STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI KABUPATEN GUNUNGKIDUL. Prosiding Seminar Pembangunan Daerah BAPPEDA DIY, 2 (1). pp. 120-132. ISSN 2798-8627

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Abstract

Gunungkidul tourism has developed but is not optimal yet. This study aims to formulate problems, strategic issues, and community-based tourism development strategies. This study uses qualitative research methods, equipped with SWOT analysis tools (strengths, weaknesses, opportunities and threats) and USG analysis (Urgency, Seriousness, and Growth). Informants were taken with a purposive sampling, including elements of BAPPEDA, the Tourism Office, tourism village actors, and tourists. The results of the study conclude the importance of strategy, namely: 1) motivation, commitment, integrity, and innovation of tourism village actors; 2) the response and commitment of stakeholders in the development of tourism village institutions; 3) improvement of facilities and infrastructure; 4) promotion through information systems; and 5) capacity building of tourism village institutions in collaboration with the community. For future researchers, it is recommended to conduct research on tourist satisfaction with tourism services in Gunungkidul Regency.

Item Type: Article
Uncontrolled Keywords: community-based tourism, SWOT analysis, strategy, USG analysis.
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Nilawati Evi N
Date Deposited: 10 Jan 2023 03:54
Last Modified: 10 Jan 2023 03:54
URI: http://repository.ugk.ac.id/id/eprint/29

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